Last updated: 12 October 2026
This policy explains which cookies and similar technologies S.C. SOFTCLAIRE S.R.L. (CUI 41325760, J23/2851/2019, Chiajna, Ilfov County, Orhideelor Street no. 30F) uses on www.softclaire.com and www.softclaire.ro, why we use them and how you can change your choice at any time. How we handle personal data in general is described in our Privacy Policy.
1. What cookies are
A cookie is a small text file that a website saves in your browser and reads back on later visits. Similar technologies, such as the browser's local storage, keep information on your device in the same way. They cannot run programs or read other files on your device.
2. How we use them
Browsing our website does not set any cookie until you make a choice in the consent banner. We only save your choice, so we do not ask again on every page. Analytics and advertising cookies are set by Google only after you accept them, and you can withdraw that consent at any time.
3. Cookies and storage we use
Strictly necessary
Needed for the website to work and to remember your consent. They cannot be switched off.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
consentChoice_* | softclaire.com (local storage) | Stores your choice for each cookie category | Until you clear your browser data |
consentInitialChoice | softclaire.com (local storage) | Remembers that you already answered the banner | Until you clear your browser data |
Analytics (only with your consent)
Help us understand how visitors use the website (pages viewed, time spent, device and browser type) so we can improve it. IP addresses are anonymised.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors | 2 years |
_ga_<ID> | Google Analytics | Keeps the state of the current visit | 2 years |
Advertising (only with your consent)
Let us measure whether our Google Ads campaigns lead to contact requests. Google may set the following cookie:
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures conversions from ads | 90 days |
Google processes this data under its own terms: see how Google uses cookies.
4. Changing your choice
You can change or withdraw your consent at any time with the Cookie preferences button at the bottom of every page. You can also delete or block cookies from your browser settings; blocking all cookies does not stop our website from working.
5. Changes and contact
We update this policy when the cookies we use change; the date at the top shows the latest version. For any question write to contact [at] softclaire.com.